The house of Fendi was launched in 1925 by Edoardo and Adele Fendi, as a fur and leather shop in Via del Plebiscito, Rome. Since 1946, five sisters of second generation started entering the company and brought new wave of enthusiasm. Karl Lagerfeld joined Fendi in 1965 and becomes the Creative Director of the Fur line and also for Women Ready-to-Wear (launched in 1977). Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men's lines. In 2014, Fendi started making plans to use drones to show its catwalk fashions. Fendi is renowned for its exquisite creations on fur and fur accessories. Fendi is also well known for its leather goods such as "Baguette", 2jours, Peekaboo or Pequin handbags.